Austin’s tech scene did not happen by accident. It was the vision of forward-thinking city leaders, business pioneers, university collaborators, and investors who all believed we could build something remarkable here. Today, we see the fruit of their determination in our vibrant startup community, the presence of global tech giants, and the unmistakable sense of possibility that has become part of the vibe of Austin.

But we should never forget how we got here. The world is changing, and is more inherently global than it was in the 1990s. Many cities and regions are investing to replicate what happened in Central Texas, and even other parts of Texas are becoming recognized “tech hubs”. Austin cannot go forward by living on our past, we must be evolving to remain a top-tier innovation center.

The role of the Austin Technology Council is to celebrate the past, be fully engaged in the present, and keep a steady eye on the future. This is how we protect and grow what so many worked to create. While every community will have people with egos and agendas, ATC is trying to be a thread that remembers how we got to this point, and work to thread between the cliques to keep Austin growing.

How Did Austin Become A World-Class Tech Hub and Innovation Center?

The Early Roots: IBM and Texas Instruments 

If we roll back the clock to the 1960s, we find IBM opening an office in 1967, followed closely by Texas Instruments in 1969. These were watershed moments. IBM and TI did not randomly choose Austin. They came here because the University of Texas at Austin was already recognized for cutting-edge research. They also discovered a city that was affordable, pro-business, and eager to welcome new industry. Their move made an important statement: Austin was a good bet for technology. At the time, no one could have predicted how big that bet would pay off.

Building “Silicon Hills”

Through the 1970s and early 1980s, more high-tech companies began to land here, inspired by a growing awareness of Austin’s potential. This surge earned us the nickname “Silicon Hills.” The arrival of the Microelectronics and Computer Technology Corporation (MCC) in 1983 was a huge piece of the puzzle. MCC united leading tech companies that wanted to collaborate on advanced R&D. Hosting such a consortium put our city on the map in a new way, telling the world that Austin was serious about technology and ready to innovate. That “we’re in this together” feeling set the tone for the collaborative spirit that still defines Austin.

The Sematech Boost

Not long after MCC, another major milestone helped Austin reach new heights. In 1988, the Sematech consortium launched here to strengthen the U.S. semiconductor industry. That single decision attracted massive attention and investment. Big names like Motorola (now NXP Semiconductors), AMD, and Samsung all ramped up their presence, pouring resources into research labs and semiconductor fabs. Suddenly, people everywhere were talking about Austin as a hotbed of innovation. When the semiconductor world chose Austin, it laid the groundwork for even more growth in advanced manufacturing and high-tech engineering.

Enter Dell, Changing Everything

By the mid-1980s, Michael Dell, then a student at UT Austin, was busy launching a little computer company right out of his dorm room. It might have looked like a small operation at first, but we all know how that story ended. Dell Technologies exploded onto the global stage, becoming one of the biggest PC companies in the world. This did more than just create jobs. It made other visionaries believe they, too, could start in Austin and win big. The “Dell Effect” was real. It pulled in more suppliers, venture capitalists, and entrepreneurs, creating an entire ecosystem that fed off its own momentum. Many companies followed over the next 20 years making Austin recognized as a place for young smart people to build their careers.  Companies such as Trilogy, Tivoli, and other had major success and Austin never looked back.

The 1990s: Full Speed Ahead

As the 1990s rolled along, Austin’s reputation as a place to start or relocate a company was firmly rooted. Civic leaders, local government, and the Greater Austin Chamber of Commerce worked tirelessly to spread the word that we were open for business. Companies of all sizes arrived, from small startups with big dreams to industry heavyweights looking for a friendly environment to expand. Our population was on the rise, with young professionals flocking here for the promise of new opportunities. Office parks sprang up, local eateries thrived, and the city’s cultural scene got even livelier as new residents brought fresh energy to every corner of town.

An Entrepreneurial Culture Takes Shape 

A funny thing happened during all of this growth: A real sense of collaboration formed among founders, executives, and service providers. It was not just about cutting deals. People genuinely wanted to help each other succeed. We saw angel investors and venture capital firms look to Austin as a prime spot to find the next big idea. Alongside them came lawyers, accountants, and bankers who specialized in the needs of tech companies. By the late 1990s and early 2000s, Austin had all the ingredients to help startups get off the ground. Funding, advice, mentorship, and a strong customer base were suddenly within reach.

Capital Factory: Fueling Modern Startups

Fast-forward to 2009 when Capital Factory burst onto the scene as an accelerator and co-working space. It was more than just an office with cool amenities. It became the beating heart of Austin’s startup culture. Founders had a place to meet mentors, pitch their ideas to investors, and collaborate with peers who were on the same journey. Capital Factory quickly gained a national reputation, helping to cement Austin’s status as a city where entrepreneurs and dreamers converge. From there, countless new ventures launched, and more success stories emerged, reminding the world that our city is still about welcoming innovation at every turn.

Universities Fuel the Talent Engine

We cannot talk about Austin’s tech success without shining a spotlight on the University of Texas. UT’s computer science, engineering, and business programs consistently rank among the best in the country. But UT is not the only game in town. Institutions like St. Edward’s University, Concordia, Huston-Tillotson University, Austin Community College, and Texas State University also produce a steady stream of graduates who are hungry to make a mark. This constant inflow of fresh talent is what keeps our local tech companies alive with new ideas. It also brings in dynamic thinkers from other states and countries who decide to stay here long after earning their diplomas.

The Present-Day Powerhouses

In the last ten to fifteen years, Austin’s growth has hit a whole new level. Along with established giants like IBM and Dell, we now have Apple, Google, Oracle, Meta, Tesla, and SpaceX expanding or relocating major operations to the area. Companies like Vrbo, Indeed, and ZenBusiness have risen to prominence as well, adding to the long list of successes that call Austin home. This mix of established players and scrappy startups keeps our ecosystem incredibly balanced. One day you might be pitching your idea to a local angel group, and the next day you could be interviewed by a Fortune 500 company that just moved in around the corner.

Why Tech Workers Keep Coming

Affordability, which used to be a major draw, has changed. Housing prices have soared, and the cost of living is not what it once was. Still, compared to other tech epicenters like San Francisco or New York, Austin remains relatively cost-friendly. But it is not just about the money. People come for the lifestyle. We have a thriving music and comedy scene, an eclectic arts community, plenty of outdoor activities, and a “Keep Austin Weird” culture that celebrates authenticity. While we are not as weird as we were 25 years ago, Austinites embrace a welcoming culture to all types of people. The energy here invites innovation. Tech workers appreciate that they can build their careers while enjoying real quality of life. This intangible quality, a certain Austin vibe, keeps us unique.

SXSW and the Global Spotlight 

If there is one event that catapulted Austin into the international spotlight, it is South by Southwest (SXSW). It started as a music festival in 1987 but expanded to include film and interactive programming. By 1994, SXSW Interactive was a magnet for tech enthusiasts, thought leaders, and entrepreneurs from around the globe. Year after year, SXSW became a launchpad for emerging tech, social media platforms, and product debuts. It also showcased the city itself, often convincing attendees to make a permanent move. The collaborative energy of SXSW mirrored the broader Austin culture, where partnerships and connections happen naturally over a cup of coffee or late-night tacos.

Challenges on the Horizon

No city grows this quickly without encountering a few bumps. We now compete with other areas around the country and the world that want to attract tech jobs. Our infrastructure is straining under the weight of rapid population growth. Policy decisions within Texas can be polarizing, and sometimes that is at odds with the diverse workforce and companies we are trying to recruit. But despite these challenges, Austin has a proven track record of using collaboration and community spirit to address whatever comes our way.

The Role of the Austin Technology Council and Other Business Non-Profits

For more than 32 years, the Austin Technology Council (originally called the Austin Software Council) has been a part of our tech community. ATC hosts networking events, educational programs, and roundtable discussions that connect people from every corner of the industry. ATC is all about championing collaboration and making sure the ecosystem remains healthy. The organization celebrates our past and recognizes the importance of those who came before us, but it also looks forward, asking, “What will Austin’s tech scene look like in five, ten, or twenty years?” By bringing grassroots leaders together, ATC hopes to spark conversations that shape the next wave of growth.

Additionally, Austin thrives because of non-profit groups like the Austin Chamber of Commerce, Opportunity Austin, Austin Women in Technology, and many others.  When these groups work together and cross promote each other, the whole community wins.  Groups that live by competition are not adding to the greater good, and the more we can get every group to be part of a “One Austin” set of actions, the better off we will be moving forward.

The Future: Keeping the Momentum

We stand at a pivotal moment. Our city’s brand is stronger than ever, and our tech industry is diverse, resilient, and still full of potential. Yet we can never rest on our past achievements. We need to stay intentional about fostering new talent, attracting investment, and standing up for the collaborative ethos that has always made us special. We also need to ensure that our city remains inclusive and welcoming. That means supporting policies that help businesses scale and keep employees happy, while also preserving the cultural heartbeat that made Austin stand out in the first place.

Here is the bottom line: If we do not actively protect and nurture the conditions that enabled our growth, we risk losing what we have built. The Austin Technology Council is committed to making sure that does not happen. By focusing on convening leaders, celebrating innovators, and uniting the community, ATC wants to lay the groundwork for the next 30 years of success. We want the technology sector to keep flourishing, and we believe that collaboration is the key ingredient. Whether you are a startup founder or an executive at a multinational corporation, there is a place here for you to connect and grow.

The Ten Pillars of Austin’s Tech Growth

While many factors brought us to where we are today, there are ten key pillars that guided Austin’s transformation into a world-class tech hub. These pillars remain the bedrock of our success and serve as a roadmap for anyone who wants to understand how Austin became Austin.  While some pillars are not as strong as they were in the past, and other pillars are being created, this list can show Austinites and others around the world exactly what happened here over the past several decades.  This is not a recipe book, but a retrospective:

1. The University of Texas at Austin and Dr. George Kozmetsky: Starting in the 1960s, UT collaborated with local leaders to draw talent and research dollars to the region. Dr. Kozmetsky, co-founder of Teledyne and UT’s former business school dean, championed the idea that academia and industry should cooperate closely. He founded or supported many of the organizations that were the foundation for the Austin we live in today, including: The Austin Technology Incubator, The Austin Software Council (now ATC), IC2, etc…
2. Central Location in the USA and (Mostly) Good Weather: Situated in the heart of the country, Austin is easy to reach for both coasts. Our mild climate and outdoor lifestyle have always been a draw for professionals looking to relocate.
3. Affordability: Austin used to be a very inexpensive place to live and do business, especially when compared to California or the Northeast. This low cost of living was very appealing to young professionals looking for a place to live and raise a family.  While costs have risen, it is still more budget-friendly than many other tech hotspots.
4. Connected and Networked Business and Tech Community: From the start, Austin’s tech leaders opened doors for each other. Mentorship, community support, and a willingness to share insights created an environment where new founders could thrive. The first generation of tech entrepreneurs lead by example. Real leaders show up in the community, and they were present and civic-minded.
5. Robust Business Ecosystem for Large Companies and Startups: The Chamber of Commerce, Opportunity Austin, Capital Factory, and others worked hard to convince Big Tech to move operations here, while also nurturing a startup ecosystem supported by accelerators and incubators. Austin now is a great business community for new companies, growing companies, and multinational organizations.
6. Artsy Culture, Music Scene, and the “Keep Austin Weird” Vibe: The creative energy flowing through Austin’s music venues, festivals, and art galleries is woven into our DNA. It draws in people who value expression and innovation, fueling outside-the-box thinking. Having tech and the creative class living, working, and playing together has been key to Austin’s success.

7.  Young, Educated Workforce: Thanks to UT, St. Edward’s, ACC, Texas State, and others, we have a constant supply of bright, motivated graduates. The talent pipeline is also sustained by professionals relocating to Austin for its job market and quality of life. Young people want to live in a place where there is both career opportunities and a good social scene. Austin has always had this mix.

8. Angel Investors, Venture Capital, Incubators, and Tech-Focused Service Providers: Beginning in the 1990s, Austin solidified local sources of funding and built up a network of seasoned lawyers, accountants, and bankers who know how to navigate the unique needs of tech companies. Without a complete ecosystem it is hard for companies to become established and to grow.  Additionally we have had several incubators and accelerators that have added to helping entrepreneurs. The Austin Technology Incubator (the longest running tech incubator in the country), Capital Factor, Founders Institute, Plug & Play, and others have offered chances for new business founders to find mentors, learn about business, etc…
9. Government / Policy Support and Economic Development: Texas maintains a reputation for pro-business policies and no personal income tax. These factors, along with municipal and state incentives, have drawn countless corporate relocations over the years. Additionally the efforts of the Austin Chamber of Commerce and Opportunity Austin over the years have set the standard for communities attracting major employers.
10. SXSW: What began as a music festival in 1987 expanded to include SXSW Interactive in 1994, bringing the global spotlight to Austin. It quickly became a launchpad for emerging technologies and a showcase for the city’s collaborative spirit. The spirit of Austin and SXSW became one from the early days, and the festival brought the world to Austin each year and let people see what made our city unique.

As we move forward, we must remember the ideals and practices that made these pillars possible: collaboration, mentorship, risk-taking, and a never-ending curiosity about what might come next. Austin has always been more than just a city. It is a community of people who believe in helping each other succeed. From Dr. Kozmetsky’s early push for academic-industry alliances to the global attention we receive at SXSW, to the world’s largest tech giants opening offices here…  the through line is the same: We do this together, or we do not do it at all.

The future of Austin tech is bright, but it is also our responsibility to protect what we have built. If our next generation of leaders will keep these ten pillars front of mind and stay open to what tomorrow brings, the best parts of our story will still be in the future. If we can do that, if we can remain bold, welcoming, and supportive, then we will continue to write new chapters that build on the successes of the past, flourish in the present, and launch us into a future where anything is possible.

Thom Singer is the CEO of the Austin Technology Council and a professional speaker who talks about how to build trust and “Human Interaction (H.I.) in an AI-Driven World.

Written by Nicole Pletka, AWT President, Zeitcode, Director of Operations and Project Management and Multitasker Extroadinaire 

I've been learning that more and more people I care about are losing jobs. All are having a tough time finding something new. I wrote a long text to a friend and she found it helpful, so I thought I might share. 

When I lost a job here's how i spent my days until I found something new.

TLDR:

Find a reason to get out of bed.

Limit job searching to 4 hours or less per day.

Use part of each day for a personal project.

Get comfortable talking about it.

Learn and grow from it.

Details:

1. Find a reason to get out of bed. I joined a running club because they met early and it was something I always wanted to try. It gave me something to talk about and something to be proud of.

2. Limit job searching to 4 hours or less per day. Pick days where job searching was behind a computer and days where it was using my network. This kept me from agonizing over lack of email responses. 

3. Use part of each day for a personal project you have never had time for. I taught myself how to strip and resurface cabinets. It made me thankful for the free time. 

4. I tried to get over the shame by talking to my therapist and then family and friends. It made it easier and easier to talk about it. Supportive people made me feel okay about myself. Also, it got easier to discuss so I could get through interviews without stumbling if it came up.

5. I realized how this help me prepare for leadership roles. Until you know how hard it hurts, you don't know how gentle to be when it's your time to terminate someone. IMO-no one should be a manager without having gone through serious set backs. 

Reposted from Nicole Pletka's blog. If you have any tips for job hunting or how to survive it, let us know in the comments, via LinkedIn or by contacting Leslie M. Dill at publicrelations@awtaustin.org. 

Written by Leslie M. Dill, AWT Director of Public Relations, UT-Austin Department Manager and Film Enthusiast

I have always cringed a bit when I see or hear the words "New Year, New You." This "New Year, New You" idea usually applies to pursuits involving dieting or overpaying for a gym membership you'll likely cancel within two or three months. But now, it represents the idea that at the stroke of midnight on New Years Eve, we will (or just can) become totally different people - and this...we should really dismantle. 

I'm very much in favor of setting new goals, refreshing your closet or habits, but let's face it, the days between Christmas and New Years (and sometimes beyond that) are filled with holiday treats, sweatpants, copious amounts of cheese, different routines and this subliminal pressure to somehow become a different person when the New Years countdown begins. When I was young, I remember thinking New Years Eve was this glamorous celebration where the adults got to dress up, enjoy cocktails and countdown the New Year while I was in bed,  clearly missing out on all the fun. Once I began staying up for the supposedly thrilling event, I realized, much like a lot of other things in adult life, that it wasn't nearly as exciting as I'd anticipated. 

Then I drank the New Year, New You kool-aide and began setting goals in late December, only to abandon them by February. Wash. Rinse. Repeat. This went on for years until I began working in sports where we'd start working on New Year, New You campaigns in October and November. Not only did it lead to a sincere wish to never hear those words again, I also began avoiding the gym in January, when seemingly every one else on planet Earth was weight-lifting and stairmaster-ing their way to their new selves. (I very much admire these people, not only for getting themselves to the gym, but for elbowing their way through the "New Year, New You" people to get a machine!) Some people set goals in January and have abandoned them by February...some people don't set lofty goals on January 1st, and the internet can make them feel like seriously lazy underachievers...and there are people who begin a new habit on New Years Day and stick with it all year long. 

The point is, New Year, New You energy can be applied at any time of the year. Maybe the "new you" will debut in February...perhaps you'll commit to a new goal or create a new habit in June. Hey, Back-to-School time is a great time to refresh your ambitions! Remember, January 1st is not the only date on the calendar to start over, start something new or simply keep working. If you have some ambitious goals you set on January 1st, we will be cheering you on with clever memes all year long. If your goal is to slow down, take it all in or take better care of yourself, we will sit on the couch, watch tv and try a fun new face mask with you. Progress is progress, no matter what the date on the calendar says. 

The only thing I can guarantee in the New Year is that I will mistakenly write "2024" no less than a dozen times before writing 20245 feels normal. (And yes, I just typed 2024 instead of 2025. 1 down, at least 11 to go.) 

Have thoughts around New Year goal-setting? Let us know!

If you'd like to contribute to the AWT blog, please connect with Leslie M. Dill via LinkedIn or email publicrelations@awtaustin.org. 

Written by Leslie M. Dill, AWT Director of Public Relations, UT-Austin Department Manager and Film Enthusiast

Burnout. burn·out /ˈbərnˌout/ : the physical or mental collapse caused by overwork or stress. 

Going far beyond the universal times of stress throughout the year, burnout can happen to anyone at any time. I personally experienced burnout earlier this year intensely enough that I had to ask for time off from my job. Now reread that sentence again. "Intensely enough,", "I had to ask for time off." Many of us are guilty of justifying our sense of burnout with knee-jerk reactions like "it'll get better once this project/month is over," or, "I'll eventually get a break here soon, I just have to make it through." And therein lies the problem. We seem to have internalized the assumption that all stressful times or situations will eventually end without speaking up. In a way, it's true that nothing lasts forever (insert dad joke: 'except death and taxes' here), and hard work is not the enemy, but rather, we should be identifying environments, systems and expectations that don't account for the human element of well...everything. 

There's a simplistic analogy that gets tossed around when talking about burnout. It usually goes something like ,"you have to charge your phone regularly, why wouldn't you do the same for yourself?" Though I would personally love to learn how to go into "low battery mode" or "do not disturb", the comparisons between human life and the iPhone are a bit forced, in my opinion. Earlier this year, I had gone through months of extensive financial training at work, on top of my regular managerial responsibilities which range from overseeing the complete overhaul and migration of our website to managing our accounting and HR business processes. I was also dealing with the cornucopia of issues life likes to throw at you at the worst of times, like my dog's keen sense of when to get sick in the middle of the night, my car needing a new part to the tune of $1,000...now that's what I call burnout!

In my current position, late July and all of August is considered the busy season, as it's not only back-to-school time, but it's also the end of the fiscal year - in other words, there's more than a lot going on. I could feel myself draining quicker by the day, and there was no recharge going on. No matter how much I tried the online "listicle" suggestions of going to bed at a reasonable hour, getting fresh air or cooking all my meals at home, my energy levels were just not renewing. 

There's only so many midday walks you can take.

The only fix, I realized, would be to completely step away from my work...even for just a few days. (Please note, I know this isn't applicable to everyone and isn't a one-size-fits-all suggestion.) Stepping away seemed like the only way to do a hard "reset" on everything and return as much as possible to my regularly programmed factory settings. (This is the end of the tired iPhone puns, I promise!) 

Of course, the next step would be to admit that I was getting burnt out to my manager. For some, this never seems to be an issue. For others, it causes enough anxiety to consider not asking for time off altogether, for fear of being judged. Luckily, I work for a person who's very empathetic and also raised the idea that there may be processes in the office we could address head on upon my return to prevent any future burnout. (The key phrase being "upon my return", not "instead of taking time off.") I haven't always been so lucky with managers, though. In the past, I've worked for a variety of people, some of whom would approach using my earned vacation time by saying, "it's your time, you've earned it, just tell me when you'll be out-of-office," and others who would reply to a request to use a few hours of sick time with, "I mean, it is actually food poisoning, or are you able to hop on this call?" No wonder there's a stigma about asking for time off to address serious burnout!

In a perfect world, we'd be able to take time off when we need to. Period. End of sentence. Unless you're abusing the company vacation or remote work policy, employers really shouldn't be asking you for a personal essay on why you're taking time off. But we live in a world where we have to internalize the ideas that "HR is not your friend" and you really should save every email just in case. So before you ask for time off because you're burnt out, consider the following questions:

1. Is your manager likely to counter with a suggestion, instead, to lighten your workload temporarily?
2. Are you bringing this up around a huge deadline or a typically demanding time?
3. Do you already have the accrued vacation or personal time? Or have you already spent the hours?

While burnout doesn't discriminate about when it hits, there are times of the year in every organization that are consistently busier than others. (I.e. asking for time off a week before the annual close, on December 1st or during that big conference you'd been planning will likely not only not yield you the response you want, it will almost certainly be mentioned in your annual performance review.) You should be able to take your earned time off when you're truly burnt out whenever that may be...but reading the room will always go a long way. Think about it as the same reason you don't ask for vacation during your first week in a new job. No matter how innocent the intention, it's not a good look. 

Having a few examples and reasons outlined about why you're burnt out will leave your manager very little room to "negotiate" with you. You don't want to walk into your manager's office planning to take time off the next week and leave having heard "this busy period will end in about a month and that would honestly be a better time to take off." Just as you write your out-of-office emails, listing names of colleagues who can help out in your absence, plan out who can cover what projects, questions, problems, etc., before you ask for time off.

Finally, if you find yourself negotiating with your manager about being burnt out *insert eye roll here* be prepared to talk about the ways in which you've already tried to address your burnout. Yes, that's right, talk about your lunchtime walks and trying to get so many hours of sleep every night. Explain that it is a last resort as opposed to another way to ask for vacation.

When it came to asking for time off due to my own burnout, I carefully wrote my manager an email, outlining the reasons I was feeling burnt out, what I had already done to address it, how we could adjust a few processes for the future and the exact number of days I would be taking off. Of course, I said I was happy to discuss this further in a one-on-one meeting. A week later, my out-of-office automatic replies were turned on, and for the first time in a long time, I didn't think about work. I took myself out for morning coffees, enjoyed long lake walks with my dog, caught up on my Netflix watch list, took that Pilates class I'd been putting off and went to bed at mostly reasonable hours. I returned to work the next week with a new lease on my career and the renewed energy needed to tackle my inbox. Most importantly, when my manager asked if I got what I needed from my time away, I was able to say, "Yes, and thank you for listening." 

Got any burnout advice for us? Leave it in the comments!

If you'd like to contribute to the AWT blog, please connect with Leslie M. Dill via LinkedIn or email publicrelations@awtaustin.org.

Written by Lauren Collins, Senior Associate at Husch Blackwell & Austin Monthly Magazine Top Austin Attorney 2024

Contract negotiation is a critical skill in both personal and professional spheres, acting as the bridge between the interests of different parties. Whether you're drafting a business deal, securing a lease, or finalizing employment terms, understanding how to navigate contract negotiations effectively can make a significant difference in outcomes. Here’s a breakdown of essential elements to consider when entering negotiations.

Understanding the Basics

At its core, a contract outlines the terms, conditions, and obligations that each party agrees to uphold. Terms specify what is being agreed upon, conditions outline the circumstances under which the agreement is valid, and obligations are the responsibilities each party has under the contract.

The importance of contract negotiation cannot be overstated. It ensures clarity and sets the foundation for a successful relationship by addressing potential disputes before they arise. Having a clear understanding of these basic concepts helps in formulating agreements that reflect the parties’ intent.

Preparation is Key

Preparation is crucial to successful contract negotiation. Start by listing and understanding your own needs and goals. This involves knowing exactly what you want from the contract and being clear about your priorities. For instance, if you’re negotiating a business deal, understand the financial and operational goals that are essential to your success.

Equally important is analyzing the other party’s position and interests. This involves researching their needs, constraints, and goals. Understanding their motivations can help you tailor your negotiation approach to address their concerns while advancing your own objectives.

Gathering relevant information and documentation is another vital step. This includes historical data, legal precedents, and any prior agreements that might influence the current negotiation. The more informed you are, the better equipped you’ll be to negotiate effectively.

Developing a Strategy

With preparation in hand, the next step is to develop a comprehensive negotiation strategy. Start by setting clear objectives and priorities. Define what you must have versus what you can be flexible about. Establishing these parameters helps in maintaining focus and ensuring that you don’t agree to terms that undermine your core interests. You can use the things you are flexible about in negotiating for things you must have.

Decide what negotiation style you will utilize – will you be assertive, collaborative, or a blend of both? Your approach should align with your objectives, the counter-party and the nature of the negotiation.

Additionally, establish a negotiation plan and timeline. This plan should outline key milestones, deadlines, and fallback positions. A well-structured plan helps keep the negotiation on track and ensures that both parties are clear on the process and expectations.

Common Pitfalls to Avoid

1. Overlooking Critical Details: Small details can have significant consequences. Ensure that all terms and conditions are thoroughly reviewed and understood. Inadequate attention to detail can lead to misunderstandings and disputes.
2.  Miscommunication and Assumptions: Effective communication is the cornerstone of successful negotiations. Avoid making assumptions about the other party’s intentions or expectations. Clarify all points and confirm mutual understanding to prevent miscommunication.
3.  Failing to Consider Long-Term Implications: Contracts often have long-term effects that extend beyond the immediate agreement. Consider how the terms will impact future interactions and obligations. A contract that looks favorable now might create challenges later if not carefully considered.

Mastering the essentials of contract negotiation involves understanding the basics, thorough preparation, strategic planning, and avoiding common pitfalls. By focusing on these elements, you can navigate negotiations with confidence.

If you'd like to contribute to the AWT blog, please connect with Leslie M. Dill via LinkedIn or email publicrelations@awtaustin.org.

Written by Sarah Parker, AWT member, multi-talented senior freelance writer and content marketer

Now that you know which networking events around Austin are worth your time, it’s time to brush up on your networking skills. Whether you’re a seasoned pro at small talk or recoil in horror at the very idea of talking to a stranger – even a very nice, professional one – we’ve got the tips and resources you need to proceed with confidence into that next industry happy hour. 

4 tips for those who hate networking or are feeling rusty  

Many people have only recently gotten back into the swing of networking at in-person events so don’t worry about feeling like you’re the only one who’s out of practice. Ease back in with these tips and tricks. 

1. Start virtual

You don’t have to go back to in-person events if you’re uncomfortable with it! Look for virtual networking events that will allow you to connect with others in your industry from the comfort of your own space. 

As a bonus, virtual events let you connect with people outside of your immediate geographic area, giving you a wider range of connections. (And you can have your pets with you for moral support the whole time.) 

Consider something like the Net-Do virtual community and their events. 

2. Look for islands 

If you are venturing back into the physical world, take the advice of the Harvard Business Review and look for odd-numbered groups of people to join when you find yourself in a sea of strangers. People tend to talk to each other in groups of two, so a group of three or five will likely have an odd person out who’s looking for a conversational partner. 

3. Figure out what you have in common with someone

Networking is all about connection. Think about the hobbies and interests you could discuss at networking events – sports you follow, exercise you enjoy, a new podcast you listened to, and a fun fact you learned from it. 

When you’re talking to someone new, think of it like a Venn Diagram where the sweet spot is finding something you’re both interested in to discuss, from all of the things you separately enjoy as people. That might be something specifically about your jobs and it might not. 

 

via

When all else fails, bring up your pet or child and show the other person a cute photo of them (pro tip: have one picked out ahead of time and saved in your Favorites so you don’t have to awkwardly stand around scrolling for one). Almost everyone has either a pet or a child, so it’s an easy way to start a conversation and a connection. 

If you can’t find anything you have in common with someone, don’t be afraid to end the conversation and move on to another one. 

4. Bring a friend

You don’t have to network alone! If simply having a familiar face in the room with you will help, invite a coworker to go along with you, or a friend who works in the same industry. Try not to stick to their side the entire time; challenge yourself to talk to at least one new person and figure out what you have in common. 

Just knowing you have a friend to return to if a conversation dries up or becomes awkward can give you the confidence you need to get started. 

3 tips for those who want to level up their networking 

If you’re feeling comfortable with networking on a basic level but want to do more to strengthen the connections you’re making, here’s how you can level up your connection game. 

5. Follow up, for real  

Challenge yourself to send a follow-up message if you connected with someone on LinkedIn, or an email if you got someone’s card at an event. Then take it another step further: actually set up a time to grab a coffee or invite them to another relevant event coming up that seems like it would be relevant for them. 

LinkedIn isn’t a Pokedex where you just want to collect them all. The power of connections is being able to provide value for one another – and that can start over a cup of coffee. 

6. Connect your connections 

If you find yourself thinking that X person would be a great connection for Y friend or Z coworker of yours, take the extra step and connect them with one another. Send a message introducing them to each other, highlighting why you think they should know each other, and then let them take it from there. 

If you know the other parties are a little shy, suggest that you all meet for coffee, lunch, or happy hour and introduce them the same way, letting each of them know why you think they should know each other. 

7. Plan the event you want to see

If there’s a specific type of networking event you’d like to attend but have never found, create it. The first meetup doesn’t have to be extremely formal, either; invite some of your existing network to meet up for casual coffee and conversation around your industry. 

If after a few events turnout is steady, consider reaching out to others you admire in your industry that you’d like to get to know better and invite them to attend. If someone isn’t able to make it, follow up and invite them to the next one. A personal invitation makes it much more likely they’ll make the time for the next event. 

Got any networking advice we missed? Leave it in the comments!

If you'd like to contribute to the AWT blog, please connect with Leslie M. Dill via LinkedIn or email publicrelations@awtaustin.org.

Written by Megan Murray, Founder, Speaker & Entrepreneur 

Hey there, fellow women in tech! It's Megan Murray here, co-founder of ATX Women in Web3 and Operations Manager of ATX DAO. While much of my time these days is spent in the blockchain and emerging technology space, I have recently been reflecting with amazement on different industries. Most recently, of all places, in the health diagnostic industry. Tech advancements are everywhere these days, and can impact us even if we are not actively working and building in those fields.

Today, I want to share a personal story about the importance of advocating for your health, because let's face it, we often put our well-being on the back burner while we're busy making waves in the tech world. The constant juggle of daily life, professional commitments, and self care is important to balance if we are truly showing up as the best versions of ourselves.

For years, I struggled with mysterious digestive issues that left me feeling bloated, fatigued, and just downright unwell on random days. For years, I could not draw strong correlations and kept wondering what was physically wrong with me. I underwent countless scans, ultrasounds, and blood tests, desperately searching for answers. Every test came back normal, which I am grateful for, however the uncertainty left me feeling constantly defeated and depleted. I even gave up my beloved coffee, thinking it might be a trigger! 

But it wasn't until my doctor recommended the LEAP MRT test that I finally found the clarity I'd been seeking. This innovative food inflammation test revealed that some of my biggest triggers were lurking in my everyday diet. Cows milk, barley, chickpeas, bananas, bell peppers, onions, and a slew of food dyes and preservatives were wreaking havoc on my system without me even realizing it! ️

Eliminating these inflammatory culprits from my diet wasn't easy. I experienced a five-day headache and literally felt like toxins were being flushed from my body. But let me tell you, the relief I felt once I started feeling better was worth every single discomfort. Within days, my body felt unrecognizable in a good way. You really are what you eat!

This led to me to dive deeper on not just what I eat, but also what I put on my skin. This particular test also assessed common preservatives, additives and food dyes. Turns out a number of active ingredients in my face wash, sunscreen, and other daily items also contained inflammatory ingredients. While I have mostly been focusing on getting comfortable with new eating patterns, I am slowly identifying and phasing out these toxic (to me) soaps and lotions. I even trained a ChatGPT powered model to research and summarize product ingredients to help me!

But hey, different things work for different people. Consider this to be another tool in your awareness kit if you are on a journey to improving your health. For me, the LEAP MRT test provided me with answers that years of tests failed to uncover. It's been a powerful reminder that when it comes to your health, never settle for a single test result. Keep pushing for answers until you find the solution that's right for you. We are all unique and our bodies are no exception, however you are always your best advocate!

I encourage all of you to prioritize your health amidst the chaos of your busy lives. You owe it to yourself to feel your best, both inside and out. I truly believe that it is only through navigating our personal well-being that we are able to live our healthiest, happiest lives!

If you'd like to contribute to the AWT blog, please connect with Leslie M. Dill via LinkedIn or email publicrelations@awtaustin.org

Written by Sarah Parker, AWT member and multi-talented senior freelance writer and content marketerI

There’s nothing worse than psyching yourself up to attend a networking event only to leave feeling like you’ve wasted your time. While it takes a little bit of work to truly find the spaces and people you connect with the most, this list should get you started without having to comb through 1,000 events on Eventbrite. 

Whether you’re new to Austin (welcome!) or just getting back out there with in-person networking (it has been a year for layoffs), I hope this list can also be helpful to you. And either way, come say hi if you see me* at one of these events! 

Lady Bird Talent’s Hire Women Week + coffee meetups   

A community intent on helping women find the jobs and leadership roles they want in the tech industry, Lady Bird Talent offers virtual and in-person networking events. While this year’s Hire Women Week has already passed (keep an eye out for the next one in 2024) they have an upcoming in person Yoga + Coffee Meetup at the Airstream.

If you’re not a yogi, don’t sweat it, that part is optional. Just show up for the coffee and conversation! 

FIESTA’s Gathering Together F3

Held monthly, these smaller events are an offshoot of the larger FIESTA community and bring together female founders, funders, and those simply looking for friends. Be ready for a mix of general networking, small group discussions, and specific time to put your asks out there – those can be anything from looking for your next role to looking for new friends to go out on the town with. 

For details and to RSVP for the October event, check out the listing on Meetup. 

WCA’s Connect Over Cocktails 

Women Communicatos of Austin is a professional group and community aimed at bringing together women in communication roles across industries; everything from marketing to PR, journalism, and more. For those in the tech industry, it can be a refreshing break to hear what fellow comms professionals are dealing with in other spaces! 

Keep an eye on their events page for the next Connect Over Cocktails – they’re usually held the first Wednesday of every month – and join the conversation. Your first one is free! 

Meego’s Austin Freelancer Monthly Meetup

If you’re a freelancer, the free monthly meetup from Meego is a great way to network with the colleagues you won’t find in your home office hiding behind your ficus. Build up your referral network, find fellow freelancers to co-work with when you need to get out of the house, or just have a great time talking shop. 

Check out the Eventbrite page to find the next meetup and join the Meego team to check out new spaces around town. 

Out in Tech ATX Monthly Mixer

Looking to meet new friends? Searching for new opportunities? Or simply looking to be in a queer space with other fellow humans? Look no further than the Out in Tech ATX Monthly Mixer – everyone is welcome! 

Get the details and RSVP on Eventbrite. 

More networking resources 

Didn’t see anything that spoke to you? Check out these other events and resources to find more networking opportunities around town:  

• Austin Tech Happy Hour

• BASHH (Big Ass Social Happy Hour) 

• Austin Business Woman events 

• AWT events page 

• FIESTA Community Calendar 

*I’m the 5’10” redhead who is probably talking about my large dog

If you'd like to contribute to the AWT blog, please connect with Leslie M. Dill via LinkedIn or email publicrelations@awtaustin.org

Noopur Gupta

Speed Round Questions

College Major: Computer Science (Interactive Intelligence Major)

Favorite Quote/Mantra: "Make small steps a big priority!"

App you can't live without: YouTube (it has music and my favorite podcasts)

Hobby you'd like to explore more: "Speaking engagements and dancing!"